Increase Repeat Sales
The ultimate business wisdom: selling to an existing customer is much easier than selling to a new one. Given the static cost of acquiring new customers, increasing customer lifetime value is the easiest way to increase your revenue. Moreover, converting casual customers into repeat customers and even brand advocates will lead to a snowball effect in your business.
The focus here is on embedded analytics to understand user purchase history and behavior to make relevant cross-sell and up-sell recommendations.
We also use intelligent targeting here across all channels (re-marketing) to drive users back to the website with tailored and personalized offers.